In what's been classed as a 'make or break' event for Apple, the Californian-based tech firm has unveiled its plastic iPhone 5C that comes in a range of colours and will cost £469.
-The iPhone 5C is a plastic alternative to last year's iPhone 5
-It comes in five colours including pink, green, white, blue and yellow
-Phone costs £469 if bought outright but prices will be lower on contract
-In the U.S. the phone will cost just $99 if bought on a fixed contract
-The iPhone 5S comes in three colours including gold, silver and slate
-A fingerprint scanner is built into the 'home' button of the iPhone 5S
-Called Touch ID, the scanner lets you buy apps at the touch of a button
-Prices start at £549 for 16GB going up to £709 for 64GB
-Cost set to be lower on contract - in the U.S. it costs $399
-Devices can be pre-ordered from Friday and go on sale on 20 September
-It comes in five colours including pink, green, white, blue and yellow
-Phone costs £469 if bought outright but prices will be lower on contract
-In the U.S. the phone will cost just $99 if bought on a fixed contract
-The iPhone 5S comes in three colours including gold, silver and slate
-A fingerprint scanner is built into the 'home' button of the iPhone 5S
-Called Touch ID, the scanner lets you buy apps at the touch of a button
-Prices start at £549 for 16GB going up to £709 for 64GB
-Cost set to be lower on contract - in the U.S. it costs $399
-Devices can be pre-ordered from Friday and go on sale on 20 September
In what's been classed as a 'make or break' event for Apple, the tech firm has unveiled a cut-price handset called the iPhone 5C as well as a high-end model called iPhone 5S.
The iPhone 5S is a modified version of the iPhone 5. It comes in three colours - gold, silver and slate - and was Apple's senior vice president of worldwide marketing, Phill Schiller, pictured, claimed it is twice as fast as the current handset.
The release of the iPhone 5C marks a step away from Apple's luxe image.
Many believe the move is a desperate bid to poach Samsung buyers, as the Korean company and its plastic, cheaper handsets go from strength to strength.
Many believe the move is a desperate bid to poach Samsung buyers, as the Korean company and its plastic, cheaper handsets go from strength to strength.
Apple traditionally releases a brand new handset once a year, before releasing a follow-up model with incremental changes the next, for example, the iPhone 4 and the iPhone 4S.
This year, however, was the first time Apple had been linked to two new handsets at the same event.
This year, however, was the first time Apple had been linked to two new handsets at the same event.
And in announcing the new devices, Apple's CEO Tim Cook declared the company would be discontinuing the current iPhone 5 model.
The iPhone 5C has a 4-inch Retina display.
The iPhone 5C has a 4-inch Retina display.
It has the same A6 processor as the current iPhone 5 model, as well as the same 8-megapixel rear camera.
The FaceTime front-facing camera has been improved to HD, too.
The FaceTime front-facing camera has been improved to HD, too.
Apple's iPhone 5C is made of polycarbonate plastic and is reinforced with a steel frame, which acts as the phone's antenna.
Although it didn't announce UK pricing at the event, the Apple UK store is showing the iPhone 5C as costing £469 for 16GB and £549 for 32GB if bought outright.
Although it didn't announce UK pricing at the event, the Apple UK store is showing the iPhone 5C as costing £469 for 16GB and £549 for 32GB if bought outright.
However, it's expected the iPhone 5C will be considerably cheaper when bought through a contract, with prices starting at $99 in the U.S.
The iPhone 5S comes in three colours - slate, gold, and silver - and is made of high-grade aluminium.
According to The Verge, Apple's senior vice president of worldwide marketing, Phil Schiller called it 'perhaps the most forward thinking phone anyone has ever made' before unveiling the much-rumoured fingerprint scanner built into the phone's 'home' button.
According to The Verge, Apple's senior vice president of worldwide marketing, Phil Schiller called it 'perhaps the most forward thinking phone anyone has ever made' before unveiling the much-rumoured fingerprint scanner built into the phone's 'home' button.
'In securing a handset, the most common way is to set up a passcode. Unfortunately, some people find that's too cumbersome.
'Touch ID uses a key with you have everywhere you go.'
The Touch ID Sensor is 170 microns thin, senses 500 ppi and scans a user's 'sub-epidermal skin layers.'
READ MORE: iPHONE 5C & 5S
'Touch ID uses a key with you have everywhere you go.'
The Touch ID Sensor is 170 microns thin, senses 500 ppi and scans a user's 'sub-epidermal skin layers.'
READ MORE: iPHONE 5C & 5S
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